“Steel Alliance Uses Metro Shake-II panels for latest photo shoot

For Immediate Release
May 8, 2003
Pete Croft – (760) 435-9842 or Cell (714) 580-7369
The multi million dollar advertising campaign funded by the Steel Alliance recently staged a shot with Metro Roof Products latest Shake panel installed (Metro Shake-II).  They chose this particular product for its wood shake looks and eye appeal.   
“A steel roof that does not look like wood” noted Sarah Berumen of GSD&M who are the administrators and creative agency for the Alliance.  The ad is being presented across many national home & Garden type publications that are family oriented magazines as well as Redbook.  The ad depicts a homeowner burning leaves in their backyard with very little copy.  A burning leaf lands on the Metro Shake-II stone-coated steel roof, with inset copy reading. 
“Your roof can’t STOP, DROP AND ROLL.  Another strong argument for a steel roof. The New Steel www.thenewsteel.com/roof”